Diskon ke Checkout: Pengaruh Promo dan Live Streaming Shopee Terhadap Keputusan Pembelian Produk Fashion
(Jihan Ulayya, Agasta Veda Bayangkara, Diah Bintang Ramawati, Queendira Lintang, Citra Damayanti, Mufidah Isnaini)
DOI : 10.58192/ebismen.v4i2.3579
- Volume: 4,
Issue: 2,
Sitasi : 0 19-Jun-2025
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| Last.22-Jul-2025
Abstrak:
The purpose of this study was to see how promotions and live streaming features impact the decision of Shopee users to purchase fashion products in the 2022 intake. This quantitative study involved 54 respondents from a population of 117 students selected through a simple random sampling method. Primary data were collected through online questionnaires and analyzed using multiple regression using SPSS. Validity, reliability, classical assumptions, and hypothesis tests were also conducted. The study shows that students of Economics Education, Sebelas Maret University, 2022 intake significantly choose fashion products because of promotions and Shopee's live streaming features. Promos are considered to be able to save consumer spending, thus increasing interest and enthusiasm for transacting through the Shopee application. Meanwhile, the live streaming feature makes it easier for consumers to see products directly, assess quality, and make purchases more practically. As for further researchers, it is recommended to add other variables (for example, consumer trust), compare with other e-commerce platforms, use mixed methods, analyze different user segments, and examine the long-term impact on brand loyalty.
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2025 |
Sekolah Adat sebagai Basis Politik Identitas : Refleksi Identitas Sosial Pemuda Osing di Banyuwangi
(Anisa Andiana W.S, Lisa Roselawati, Dinda Putri Maharani, Ajeng Cahya Safitri)
DOI : 10.61132/semantik.v3i3.1967
- Volume: 3,
Issue: 3,
Sitasi : 0 18-Jun-2025
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| Last.08-Aug-2025
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The social identity of the Osing indigenous youth in Banyuwangi faces major challenges due to the influence of globalization that often affects local culture. This study aims to explore the role of traditional schools as a political identity space in shaping and reflecting the social identity of Osing youth. Using a qualitative approach and ethnographic methods, this study explores the experiences of youth in their involvement in the Pesinau traditional school. The findings show that traditional schools function not only as a place to preserve local cultural values, but also as a forum for building collective awareness, strengthening identity, and becoming a cultural protection from global domination. Identity as Osing youth is not obtained automatically, but is formed through a process of reflection, active participation, and negotiation of meaning in daily cultural activities. Traditional schools support the transformation of local values into adaptive contemporary expressions through the use of digital media, art, and education that are appropriate to the context. In this way, traditional schools play an important role as institutions in maintaining the continuity of cultural identity while creating innovative spaces for indigenous youth to face the challenges of the modern era.
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2025 |
Analisis Penerapan Blue Ocean Strategy Pada Koperasi LKMS BTM Artha Surya Dalam Menghadapi Persaingan Bisnis
(M Ghilman Nur Jinan, Putri Adibah Ulya, Resti Kusumawati OktalianSyah, Yoiz Shafwa Shafrani)
DOI : 10.58192/ebismen.v4i2.3586
- Volume: 4,
Issue: 2,
Sitasi : 0 18-Jun-2025
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| Last.22-Jul-2025
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Islamic microfinance institutions (IMFIs) in Indonesia have experienced notable progress in line with the growing public interest in Islamic economic principles. However, the competition between Islamic and conventional microfinance sectors is becoming increasingly intense. The LKMS BTM Artha Surya Cooperative, located in Tegal Regency, is currently facing pressure due to this competitive environment and must formulate an effective strategy to sustain and grow its business. This study aims to formulate a strategy using the Blue Ocean Strategy framework as an alternative to overcoming business rivalry. A qualitative approach was employed, gathering primary data through interviews and field observations at BTM Artha Surya Tegal, supported by secondary sources from relevant literature. The findings reveal that BTM Artha Surya has undergone transformation into Baitul Tanwil Muhammadiyah (BTM) Artha Surya and now provides various Sharia-compliant financing services. This research further elaborates on the murabahah financing process, including the recognition, measurement, and disclosure practices implemented in the financial statements of BTM Artha Surya Tegal.
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2025 |
Ancaman dan Pencegahan Phishing Pengguna Media Sosial untuk Siswa di SMK Wisata Indonesia
(Andri Andri, Somawati Somawati)
DOI : 10.62383/jkm.v2i2.1596
- Volume: 2,
Issue: 2,
Sitasi : 0 17-Jun-2025
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| Last.02-Aug-2025
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In these modern days, it is very difficult to find a person who is far from the internet or from their smartphone devices. The phenomenon that arises is that almost everyone now has more than one social media account. Social media itself, besides functioning as a space for socializing, is also used as a business platform, like online stores, due to the increasing number of users. However, when this opportunity exists, cybercriminals also prowl in search of easy ways to profit from unsuspecting users. One of the methods they rely on is phishing techniques. Phishing is a scenario designed to deceive people into unknowingly handing over their personal data to the trapper. By providing education about threats and ways to prevent this type of attack on social networking platforms, it is hoped that the public can become more critical and suspicious of suspicious signs on accounts or other web pages, as well as take appropriate preventive measures.
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2025 |
Strategi Pemanfaatan Kecerdasan Buatan dalam Pembelajaran Pendidikan Agama Katolik Tingkat SMA
(Sergius Lay, Kristiana Mendrofa, Martina Rosmaulina Marbun, Antonius P Sipahutar, Megawati Naibaho)
DOI : 10.55606/jurrafi.v4i2.5496
- Volume: 4,
Issue: 2,
Sitasi : 0 17-Jun-2025
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| Last.13-Aug-2025
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The use of Artificial Intelligence (AI) in education offers significant opportunities to transform learning processes, including in Catholic Religious Education (CRE) at the senior high school level. This article aims to identify effective and ethical strategies for integrating AI into CRE instruction by considering Catholic faith values and students’ character development. The study uses a qualitative literature review approach to analyze scholarly sources and current practices of AI application in education. Findings indicate that AI can enhance personalized learning, provide real-time feedback, and create more interactive and context-rich learning experiences. Practical implementations such as adaptive learning systems, chatbots, and AI-based simulations have shown positive impacts on students' comprehension. However, challenges including teacher readiness, technological infrastructure, and ethical concerns must be addressed seriously. Therefore, integrating AI in CRE must be done thoughtfully, responsibly, and in harmony with religious and moral contexts. With careful planning, AI can become a valuable tool to deepen students' faith understanding and support holistic character formation in the digital age.
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2025 |
Peran Komunikasi dalam Meningkatkan Partisipasi Masyarakat pada Proyek Pembangunan Pedesaan Studi Kasus Desa Lembur Kecamatan Kota Komba Kabupaten Manggarai Timur
(Andreas Watu, Imam Mukti, Erniwati Erniwati)
DOI : 10.61132/nakula.v3i5.2163
- Volume: 3,
Issue: 5,
Sitasi : 0 17-Jun-2025
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| Last.06-Aug-2025
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The purpose of this study was to analyze how effective communication strategies can influence community participation in rural development projects and to identify factors that influence communication success in the local context. The research method used is a qualitative method with a case study approach. Data were collected through in-depth interviews, observations, and document analysis related to development projects. Respondents in this study included community members, local stakeholders, and parties involved in project implementation. The results showed that transparent, participatory, and sustainable communication had a significant impact on the level of community participation. Factors such as the active involvement of community leaders, the use of local media, and the existence of discussion forums also influenced the effectiveness of communication. In addition, this study found that two-way communication and involving the community in the planning and decision-making process increased the sense of ownership and support for development projects. The conclusion of this study is that a good communication strategy can significantly increase community participation in rural development projects. Recommendations for the implementation of communication strategies include increasing community involvement from the planning stage, utilizing local communication media, and developing effective feedback mechanisms. This study contributes to the understanding of the role of communication in rural development and can be a reference for planning similar projects in the future.
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2025 |
Hubungan Pengetahuan dalam Keteraturan Ibu Hamil Mengkonsumsi Tablet Fe di PMB Winanti, S. TR. KEB
(Friskila Friskila, Meldawati Meldawati, Putri Vidiasari Darsono, Susanti Suhartati)
DOI : 10.55606/jikki.v5i2.6585
- Volume: 5,
Issue: 2,
Sitasi : 0 17-Jun-2025
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| Last.11-Aug-2025
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Anemia is a condition where a person's body experiences a decrease or the number of red blood cells in the body is below normal limits. this can occur due to a lack of hemoglobin in the body, thereby affecting the amount of red blood cell production. in indonesia, the incidence of anemia in pregnant women is still quite common. one way to prevent anemia in pregnant women is to consume iron (fe) tablets. however, the compliance of pregnant women in consuming iron tablets is still low, which is caused by various factors such as knowledge and regularity which will later influence the formation of health behavior. The aim of this research is to determine the relationship between knowledge and the regularity of pregnant women consuming iron (FE) tablets at PMB Winanti, S.Tr.Keb. This research is research that uses a cross sectional approach. this research uses a non-probability method, namely sampling with 62 respondents. data analysis used in the research includes univariate analysis and bivariate analysis using the chi-square test. The results of the study showed that the majority of respondents had sufficient knowledge, namely 45.2%, and had a balanced regularity, namely regular 50.0% and irregular 50.0%. this was proven by the chi-square statistical test showing the relationship between knowledge and regularity of pregnant women in consuming iron (fe) tablets with a result of 54.8% obtained a p value of 0.023 (p<0.05). From the results of this study, it was concluded that there was a significant relationship between knowledge and the regularity of pregnant women consuming iron tablets.
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2025 |
Analisis Pengaruh Manajemen Keuangan terhadap Kinerja UMKM di Era Digital
(Yuliana Yuliana, Novikadewi Sumbawati, Kurniawansyah Kurniawansyah, Ismawati Ismawati, Eko Sutrisno)
DOI : 10.55606/optimal.v5i1.6435
- Volume: 5,
Issue: 1,
Sitasi : 0 16-Jun-2025
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| Last.11-Aug-2025
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The digital era has compelled MSME actors to adapt, not only in marketing and operational aspects but also in financial management. This study aims to analyze the effect of financial management on the performance of MSMEs in the digital era. The research was conducted using a quantitative approach through a survey of 120 MSME actors in West Nusa Tenggara Province who have utilized digital applications for financial record-keeping. The data were analyzed using validity and reliability tests, multiple linear regression, as well as partial and simultaneous hypothesis testing. The results indicate that sound financial management significantly affects MSME performance, with record-keeping and budget planning being the most dominant indicators.
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2025 |
Strengthening Supervisory Judges and Observers Role in Assessing Death Row Inmates Under the National Criminal Code
(Yudhistira Gilang Perdana, Anis Widyawati)
DOI : 10.15294/llrq.v10i2.11561
- Volume: 10,
Issue: 2,
Sitasi : 0 16-Jun-2025
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| Last.10-Jul-2025
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The enactment own specific criminal law product, Indonesia has its Penal Code Law Number 1, 2023, known as Nusantara Code. Pros and cons are both seen as to the authority and ratification of the Nusantara Criminal Code, For example, the one-time major crime of killing no longer exists and its current punishment requires a ten-year probation period Whereas the death penalty is concerned, this means surveillance licensee should payout each year to judge on a case by case basis with clear definite rules in place. The officers and conduct of death row inmates during the operational process of the death penalty are each specifically set up by law. In addition to the burden of hearing and adjudicating a case at the trial stage, the judges perform a second function; that is watching over a permanent decision of law, whether it is against convicts sentenced to death or not. For this reason, ln the Nusantara Criminal Code the Death Penalty is an especially set offence and surveillance observation must also be handled specially to make the judgment of it by Supervision and Observation Judge both accurate questions can be settled once and for all.
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2025 |
Korelasi Penggunaan Kelambu dan Obat Nyamuk Serta Keberadaan Genangan Air terhadap Kejadian Malaria pada Daerah Endemik PT. Tandan Sawita Papua
(Nia Ardyawati, Arif Rachman, Oke Andikarya)
DOI : 10.55606/jurrikes.v4i2.5533
- Volume: 4,
Issue: 2,
Sitasi : 0 16-Jun-2025
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| Last.13-Aug-2025
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Malaria is an infectious disease caused by Plasmodium parasites and transmitted through the bites of female Anopheles mosquitoes. It remains a serious public health issue in various endemic regions, particularly in developing countries. This study aims to identify the factors associated with malaria incidence and evaluate the effectiveness of prevention and control programs that have been implemented. A quantitative approach with a descriptive correlational research design was used, involving secondary data from the Health Office reports and primary data collected through field surveys in the endemic area of PT. Tandan Sawita Papua, Keerom Regency. The results showed that malaria incidence is associated with the use of mosquito nets and the use of mosquito repellents. The study concludes that an integrated approach to malaria control is essential, including community education, environmental improvements, and sustainable health policy support.
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2025 |