Analisis Strategi Pemasaran Produk Perbankan Syariah di Indonesia
(Nur Fajarriah Indah, Nilam Permata Sari, Riska Suainur Sona, Aurelia Agatha)
DOI : 10.61132/jeap.v1i3.251
- Volume: 1,
Issue: 3,
Sitasi : 0 23-Jun-2024
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| Last.06-Aug-2025
Abstrak:
. Sharia banking in Indonesia is present with the principle of Islamic Shariah. Limited products and services, making sharia banking market share grow slowly. Therefore, a marketing strategy is needed that can increase market share, with a transparent strategy. The aim of this research is to find out how marketing strategies are transparent for sharia banking and what challenges sharia banks face in marketing products. Research methods use descriptive qualitative methods with a legal approach. This is done by using the Law as a basis for analyzing research topics. As a result, a transparent marketing strategy is the main strategy in marketing sharia banking products, asit is in line with the principles of Islamic shariah. Besides, the challenge faced by sharia banking is still a lack of awareness of the Islamic community in the economic sphere. One of them is an abai against the presence of conventional bank interest that is a interest.
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2024 |
Analisis Strategi Ekspansi Kopiko (PT. Mayora Indah Tbk) Memasuki Pasar Internasional
(Arfina Sabila, Cindy Dwiana Putri, Nadia Indah Lestari, Lenti Susana Saragih, Aurora Elise Putriku)
DOI : 10.61132/jubid.v1i3.184
- Volume: 1,
Issue: 3,
Sitasi : 0 21-Jun-2024
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| Last.06-Aug-2025
Abstrak:
This research aims to analyze Kopiko's expansion strategy in entering international markets. Kopiko, as a superior coffee candy product from Indonesia, has successfully penetrated more than 80 countries throughout the world. This research uses a qualitative approach with a literacur study method to understand the strategies implemented by Kopiko in achieving global success. Data was obtained through in-depth literature study on the official PT website. Mayora Indah Tbk, analysis of company documents, and related previous research. The research results show that Kopiko's success in the international market is supported by several key factors, namely: (1) product adaptation according to local consumer preferences in each country; (2) effective marketing strategies, including the use of social media, influencers, and engaging advertising campaigns; (3) collaboration with local distributors who have a wide distribution network; (4) continuous product innovation to maintain consumer interest; and (5) consistent product quality. Kopiko also utilizes in-depth market analysis to select target countries with high growth potential. This research concludes that product adaptation and innovation strategies, coupled with careful marketing and strategic distribution cooperation, are the main factors for Kopiko's success in international market expansion. These findings can be a reference for other companies who want to expand their business to the global market
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2024 |
Interaksi Simbolik Dalam komunikasi Antar Generasi: Studi Penggunaan Bahasa Prokem Di Tegalsari, Semarang
(Dzaqy Aqmal Mahardhika, Yofiendi Indah Indainanto, Ami Saptiyono)
DOI : 10.26623/janaloka.v2i1.9411
- Volume: 2,
Issue: 1,
Sitasi : 0 20-Jun-2024
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| Last.09-Jul-2025
Abstrak:
<p>Bahasa Prokem Semarang adalah Bahasa kode yang digunakan oleh kelompok preman dan memiliki persepsi buruk terhadap penggunaan Bahasa tersebut. Masyarakat Semarang sebagian besar tidak mengetahui Bahasa tersebut. Ada satu wilayah di Semarang yaitu daerah sekitar Tegalsari yang masyarakat kalangan tuanya masih menggunakan Bahasa tersebut sebagai Bahasa keseharian. Tujuan melakukan penelitian ini adalah untuk menganalisis penggunaan Bahasa Prokem pada kalangan tua di daerah Tegalsari yang dianggap buruk dengan penelitian kualitatif yang menggunakan strategi penelitian studi kasus karena fenomena yang terjadi hanya pada lokasi tertentu dengan kejadian tertentu. Data didapatkan dari wawancara, observasi, dan dokumentasi. Penelitian ini berlandaskan teori interaksi simbolik milik Blumer yang mana indivdu bertindak dan berperilaku pada suatu objek yang berdasar dari pemaknaan. Hasil yang diperoleh penggunaan Bahasa Prokem Semarang adalah Bahasa akan bermakna buruk jika interaksinya dilakukan dengan buruk namun tidak bagi masyarakat Tegalsari yang membentuk nilai positif dari penggunana Bahasa tersebut sebagai Bahasa keseharian.</p>
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2024 |
Evaluasi Dampak Pembangunan Pembangkit Listrik Tenaga Sampah Benowo Oleh Kolaborasi Pemerintah - Swasta dalam Lingkungan Masyarakat Kelurahan Sumberrejo Kecamatan Pakal Kota Surabaya
(Ricky Satya Panjalu, Achluddin Ibnu Rochim, Indah Murti)
DOI : 10.62383/jembatan.v1i3.395
- Volume: 1,
Issue: 3,
Sitasi : 0 19-Jun-2024
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| Last.24-Jul-2025
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The impact of a policy can occur outside the wishes of the policy formulator or commonly called unexpected impacts. PLTSA Benowo is the result of collaboration between the Surabaya City Government and PT Sumber Organik and is equipped with gasification power plant technology which is regulated in PERPRES No. 35 of 2018. This PLTSA policy is a form of handling the national waste problem, such as eliminating waste and providing socio-economic benefits in the vicinity. The purpose of this study was to analyze and describe how the evaluation of the impact that occurred from the PLTSA development policy on the community of Sumberrejo Village, Pakal District, Surabaya City. The research method in this study uses descriptive qualitative methods, for data collection through observation, documentation, and observation. The results of this study show 3 indicators including Individual Impact shows the positive impact of PLTSa for the Community economically, while the negative impact shows that it is not disturbed from the remaining emissions from the waste combustion process released by PLTSa Benowo. Community Impact The positive impact shows that it affects the increase in the economy of the wider community of Sumberrejo Village, while the negative impact is that the community feels an increase in air pollution that disturbs the comfort of the community due to air pollution from PLTSa Benowo. Social System Impact The positive impact shows a change in the social system in the community because there is an increase in economic structure and a reduction in unemployment, while the negative impact shows there is an indication of social inequality such as feelings of envy from people who do not get economic benefits from PLTSa to people who get economic benefits from PLTSa Benowo.
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2024 |
Meningkatkan Kesejahteraan Masyarakat LMDH Wana Lestari Melalui Sosialisasi Potensi, Kesehatan, Dan Peluang Bisnis Tebu Hitam
(Rico Yanuar Ardiansyah, Indah Rahayu Dwi Ningsih, Nurfarisa Yuristya, Taufik Setyadi)
DOI : 10.62383/transformasi.v1i3.228
- Volume: 1,
Issue: 3,
Sitasi : 0 19-Jun-2024
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| Last.02-Aug-2025
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This outreach activity aims to educate the LMDH Wana Lestari regarding product innovation that can be used as a business opportunity through outreach about the potential, health and business opportunities of black sugar cane. Black sugar cane (Saccharum officinarum) has many benefits that are not widely known by the public, including health benefits and economic value. The method used in this research includes several stages as follows: 1) Preparation and development stages, 2) Activity implementation stages, 3) Evaluation and monitoring stages. The results of the research show that the outreach carried out was successful in increasing public understanding of the benefits of black sugar cane, both in terms of health and business opportunities. People are becoming more motivated to cultivate black sugar cane as an alternative source of income. It is hoped that the implementation of this program can contribute to improving the welfare of the LMDH Wana Lestari community in a sustainable manner.
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2024 |
Pembinaan Prestasi Sekolah Sepak Bola
(Achmad Afandi, Winarno Winarno, Yuskhil Mushofi, Alfian yahya, Adi Sucipto, Ahmad Lani, Titik Purwati, Chindy hanggara Rosa Indah)
DOI : 10.62951/karyanyata.v1i2.229
- Volume: 1,
Issue: 2,
Sitasi : 0 19-Jun-2024
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| Last.06-Aug-2025
Abstrak:
Until now, SSB Purwodadi is very burdensome for its owners and administrators because SSB still depends on the owner for its operational costs from SSB students. SSB Purwodadi is located in Purwodadi sub-district, located in Pasuruan district. This Ssb was founded from the awareness of the community around the location and football coaches who want to encourage the realization of positive habit activities in sports, especially football. In children's football, students who were initially physically and healthless through football became physically strong, physically fit, and their confidence and cooperation could be established. As well as spiritual values and honesty will emerge. And for trainers after this service is held, they can train and teach well, correctly and professionally, of course. And hopefully football seeds can be born with a good football magazine and a good training program and there is valid data in the football learning process. And from the student and coach questionnaire survey, we can find out that after doing service, there is a score of 22 out of a total score of 25 scores from 5 questions, which indicates that there is 88% of the total of 100 percent of the overall score and this service has a good impact
Keywords: football school, curriculum, evaluation.
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2024 |
Analisis Pengaruh Indeks Pembangunan Manusia dan Pengangguran Terhadap Tingkat Kemiskinan di Sumatera Utara Menggunakan Metode Regresi Linear Berganda
(Indah Febriani Sagala, Achmad Fajri Romadhoni, Annisya Mardiana, Ayu Widyasari, Demak Rotua Simamora, Dilla Nurfadiah, Ega Ananda Br Sembiring, Irvina Abelia Harahap, M.E Ernawati Siregar, M.Fajar Alif, Nagita Adella, Reski Augustian S, Richard Fernando Sihotang)
DOI : 10.59581/konstanta.v2i2.3524
- Volume: 2,
Issue: 2,
Sitasi : 0 13-Jun-2024
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| Last.02-Aug-2025
Abstrak:
Poverty is a serious problem in Indonesia, including in North Sumatra. Various factors include the human development index (HDI) and unemployment rate. This research aims to analyze the influence of the Human Development Index (HDI) and unemployment on the poverty rate in North Sumatra using the method multiple linear regression to analyze secondary data obtained from the Central Statistics Agency (BPS) of North Sumatra. The variables used in this research are the HDI and unemployment, while the dependent variable is the poverty level. The results of the research show that the HDI and the unemployment rate have a significant influence on the poverty level. These findings show that to reduce poverty in North Sumatra, efforts are needed to increase the HDI through improving the quality of education, health and living standards of the community by increasing the HDI which provides efforts to prevent poverty from occurring.
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2024 |
Penerapan Pembelajaran Berdiferensiasi Dalam Upaya Meningkatkan Hasil Belajar Matematika Pada Materi Analisis Regresi Linear Sederhana Kelas XI TITL (Teknik Instalasi Tenaga Listrik) 2 SMK N 5 Surabaya Tahun Ajaran 2023/2024
(Nur Layli Indah Puspita, Fatkul Anam, Arif Santoso)
DOI : 10.62383/algoritma.v2i4.94
- Volume: 2,
Issue: 4,
Sitasi : 0 13-Jun-2024
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| Last.02-Aug-2025
Abstrak:
The research was conducted based on the problem of students in class XI TITL 2 SMK N 5 Surabaya This research aims to improve student learning outcomes by using differentiated learning based on student learning styles with differentiated content aspects. This research uses the PTK (Classroom Action Research) method with a quantitative approach and data collection techniques using diagnostic assessments (prestest) and summative assessments (posttest). The results of research using differentiated learning based on students' learning styles with differentiated content aspects show that there is an increase in learning outcomes which can be seen from pre-cycle activities with the percentage of learning completeness increasing from 18% to 43% in cycle I, then increasing to 78% in cycle II. From these results it can be concluded that research using differentiated learning based on students' learning styles based on differentiated content aspects has succeeded in improving the learning outcomes of class XI TITL 2 SMK N 5 Surabaya in mathematics lessons simple linear regression analysis material.
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2024 |
Lembeh Strait Enchantment Festival as a Means of Promoting Manado Tourism Local Wisdom
(Haura Tabriza Asyan, Izza Ulumuddin Ahmad Asshofi, Muhammad Nizar Rifky Aiba, Anasthasia Indah Larasati)
DOI : 10.62951/icgtsave.v1i1.21
- Volume: 1,
Issue: 1,
Sitasi : 0 13-Jun-2024
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| Last.06-Aug-2025
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Lembeh Strait Enchantment Festival is one of the biggest festivals in North Sulawesi. Lembeh Strait is located on Lembeh Island on the east side of Bitung city. The island has a lot of natural beauty and is dubbed as "The Mecca of Divers" for divers. Not only that, Lembeh Strait also has tourist attractions for visiting tourists, one of which is the Lembeh Strait Enchantment Festival. This festival is routinely held every year, this festival is held with the aim of introducing tourism, culture, and local wisdom of the Bitung city community. In addition to contributions from local residents, the Bitung City Government also provides full support in this annual activity, the government hopes that the Lembeh Strait Enchantment Festival can lure tourists to visit Bitung City. However, the lack of promotion of the Lembeh Strait Enchantment Festival often has an impact on the course of the event, besides that security issues are also an important issue that is less considered. The purpose of this qualitative research method-based writing is expected to foster tourist interest in visiting the Lembeh Strait Enchantment Festival in Bitung City. As a result, Bitun City will become more famous and attract tourists to visit Lembeh Strait.
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2024 |
Analisis SWOT terhadap Pengembangan Strategi Bisnis Pada Warung Makan Asyik Desa Balunijuk
(Zianah Safitri, Wendi El, Viona Paskreyanti Sitorus, Indah Noviyanti)
DOI : 10.61132/manuhara.v2i3.967
- Volume: 2,
Issue: 3,
Sitasi : 0 12-Jun-2024
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| Last.06-Aug-2025
Abstrak:
SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis has become a common strategy in business development, especially in the culinary industry. Warung Makan Fun Balunijuk Village is one of the businesses in the culinary sector that uses SWOT analysis to develop its business strategy. As part of this research, a SWOT analysis was carried out to determine the position of Warung Makan Fun Balunijuk Village in the culinary industry and identify strengths, weaknesses, opportunities and threats related to its business. Based on the results of the SWOT analysis, Warung Makan Fun can continue to develop, but it requires a combination of SWOT analysis, such as implementing SO strategies, one example of which is holding local events by utilizing lots of seating; WO strategy, one example of which is improving financial management by using local events as a promotional tool; ST's strategy, one of which is maintaining affordable prices and fresh ingredients to face competition; and WT strategies, such as increasing menu innovation to remain competitive amidst competition, and so on.
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2024 |