PENGARUH PERSEPSI HARGA, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN
(Ridho Vriya Pratama, Ravindra Safitra Hidayat)
DOI : 10.69714/jg73cc77
- Volume: 1,
Issue: 5,
Sitasi : 0 27-Sep-2024
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| Last.30-Jul-2025
Abstrak:
This research aims to examine the influence of price perceptions, product quality and service quality on purchasing decisions. Sampling in this study used a purposive sampling technique with a total of 135 respondents. Data was collected through a questionnaire with a Likert scale which was processed using Microsoft Excel 2019 software and SPSS version 26 software. The research method used was multiple linear regression. The results of this research show that the variables of price perception, product quality and service quality have a positive and significant effect on purchasing decisions. The results of the research are expected to provide information that perceptions of price, product quality and service quality can improve consumer purchasing decisions for Kopi Dari Hati Petrocafe.
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2024 |
PENGARUH BRAND IMAGE, CO – BRANDING, DAN CELEBRITY ENDORSEMENT TERHADAP KEPUTUSAN PEMBELIAN
(Dina Nur Hidayah, Ravindra Safitra Hidayat)
DOI : 10.69714/d9r68540
- Volume: 1,
Issue: 5,
Sitasi : 0 27-Sep-2024
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| Last.30-Jul-2025
Abstrak:
There are so many food and beverage (fnb) businesses competing in Indonesia, one of which is Haus! that is still surviving today. The aim of this study is to assess the impact of Brand Image, Co-Branding, and Celebrity Endorsement on purchasing decisions. The population under investigation consists of consumers of Haus! Graha Raya in South Tangerang. This study utilizes a survey method involving 96 respondents selected using non-probability sampling techniques, specifically purposive sampling. Data analysis was conducted using SPSS version 26. All variables tested have met validity and reliability standards and have passed classical assumption tests, making the study deemed appropriate. The research findings reveal that Brand Image, Co-Branding, and Celebrity Endorsement have a significant impact on the purchasing decisions of Haus! Graha Raya consumers in South Tangerang.
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2024 |
The Present of Anaphoric and Cataphoric Reference in the Novel Entitled Persuasion by Jane Austen
(Luthfi Nasiroh Khoirun Nisa, Rahmaditya Khadifa Abdul Rozzaq Wijaya, Aris Hidayatulloh)
DOI : 10.61132/sintaksis.v2i5.1097
- Volume: 2,
Issue: 5,
Sitasi : 0 25-Sep-2024
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| Last.06-Aug-2025
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Language serves as a crucial instrument for shaping communication and fostering understanding across diverse contexts. Effective text organization can prevent misunderstandings, making a deep understanding of English text systems and structures essential. Discourse analysis, which examines language use in social contexts to create meaning and facilitate communication, is vital for appreciating the subtleties of language and the strategies employed by speakers and writers. This study focuses on the role of references within discourse. Using Jane Austen’s Persuasion as a data source, this research applies Halliday and Hasan’s (1976) framework to analyze the types of anaphoric and cataphoric references. Through a descriptive qualitative methodology and document analysis, the study identifies a higher frequency of anaphoric references compared to cataphoric ones. This analysis provides insights into Austen’s storytelling techniques.
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2024 |
Analisis Dampak Kegagalan Sistem Kelistrikan Pada Penerbangan Pesawat Udara Tipe Boeing 737-800/900
(Rahmat hidayat, Andi Dwi Purnama Soswaty, Farhan Rezki Arifin)
DOI : 10.62504/jimr895
- Volume: 2,
Issue: 9,
Sitasi : 0 25-Sep-2024
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| Last.31-Jul-2025
Abstrak:
Pesawat terbang adalah moda transportasi tercepat dengan jangkauan hingga antar benua, menjadikannya pilihan utama untuk perjalanan jarak jauh. Meskipun peluang kecelakaan pesawat sangat kecil, yaitu rata-rata 4 kali dalam 1 juta jam terbang dampaknya sangat fatal bagi penumpang, dengan peluang selamat hanya 24% Penyebab utama kecelakaan pesawat umumnya berasal dari tiga faktor: teknis, cuaca, dan kesalahan manusia (human error). Perawatan pesawat dilakukan secara rutin (scheduled maintenance) dan non-rutin (non-scheduled maintenance) berdasarkan interval waktu yang telah ditentukan. Ada berbagai sumber daya yang digunakan untuk sistem kelistrikan pesawat, termasuk generator mesin, unit daya tambahan (APU), daya eksternal, dan udara ram turbin. Penelitian ini bertujuan untuk mengukur tingkat bahaya dalam kondisi penerbangan saat terjadi gangguan pada sistem kelistrikan, mengevaluasi pengaruh performa pesawat terhadap keandalan sistem kelistrikan, serta menilai peran kemajuan teknologi pembangkit listrik terhadap keselamatan penerbangan. Penelitian dilakukan di Hanggar Batam Aero Teknik, Kecamatan Nongsa, Kota Batam, dengan menggunakan metode analisis data kualitatif. Hasil penelitian menunjukkan bahwa kegagalan sistem kelistrikan pada pesawat meliputi kegagalan pada sistem pembangkit dan distribusi. Terdapat komponen dalam sistem distribusi yang, jika rusak, dapat menyebabkan kegagalan kelistrikan yang signifikan. Sistem pembangkit listrik pada pesawat saling mendukung, sehingga perawatan komponen kelistrikan harus dilakukan tepat waktu dan sebaik mungkin.
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2024 |
PENINGKATAAN KOMPETENSI GURU MELALUI PENGEMBANGAAAN MODUL PEMBELAJARAN BERDIFERENSIASI: STUDI KASUS DI SMP NEGERI I KEMANG
(Yuyun Elizabeth Patras, Dini Kurniani, Rais Hidayat)
DOI : 10.24246/j.js.2024.v14.i3.p206-219
- Volume: 14,
Issue: 3,
Sitasi : 0 20-Sep-2024
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| Last.07-Jul-2025
Abstrak:
Penelitian ini bertujuan untuk meningkatkan kompetensi guru dalam mengembangkan modul pembelajaran diferensiasi di SMP Negeri I Kemang. Metode penelitian yang digunakan adalah penelitian tindakan sekolah, melibatkan 28 guru mata pelajaran, dengan data yang dikumpulkan melalui observasi, kuesioner, dan wawancara. Temuan menunjukkan bahwa beberapa guru belum menyiapkan modul pembelajaran atau mengikuti alur modul yang telah dibuat. Untuk mengatasi masalah ini, dilakukan pembinaan, konseling, dan pendampingan. Hasilnya menunjukkan peningkatan kinerja guru secara keseluruhan, dengan peningkatan kompetensi yang signifikan dari siklus I ke siklus II. Meskipun ada kemajuan ini, beberapa guru masih memerlukan perhatian lebih lanjut. Penelitian ini menyoroti kebutuhan akan dukungan dan pengawasan berkelanjutan terhadap modul pengajaran diferensiasi untuk meningkatkan kualitas pembelajaran dan hasil belajar siswa. Penelitian ini menunjukkan bahwa peningkatan kompetensi guru dalam pengembangan modul berdampak positif terhadap kualitas pembelajaran dan pencapaian siswa. Upaya dan dukungan terus-menerus sangat penting untuk perbaikan yang berkelanjutan. Temuan ini dapat menjadi panduan bagi sekolah dan pemangku kepentingan dalam meningkatkan kualitas pendidikan.
Keywords: Kompetensi guru, Modul Ajar, Pembelajaran berdiferensiasi
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2024 |
Implementation Of The Group Investigation Model To Improve Learning Outcomes Of 6th Grade Students On Islamic Cultural History Material At MI PSM Gedoro
(Nur Fatimah Azzahra, Nabila Khoyrun Nisa, Eka Hidayatin)
DOI : 10.62951/icistech.v4i2.95
- Volume: 4,
Issue: 2,
Sitasi : 0 19-Sep-2024
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| Last.27-Jul-2025
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Islamic Cultural History lessons at MI PSM Gedoro often face challenges in increasing student engagement due to being perceived as boring. To address this issue, this study applies the "Group Investigation" (GI) learning model, which aims to encourage teamwork, concentration, peer communication, and cognitive development. In the GI model, students work together to complete learning tasks, such as drawing conclusions or communicating their findings. Through GI, students are given the opportunity to actively seek information, discuss, and collaborate with their group members. The selection of the "Group Investigation" learning model for Islamic Cultural History aims to capture students' attention while working on practice questions, train them to think critically, increase their agility, review previously learned material, understand the content more deeply, and build good cooperation among peers. Classroom Action Research (CAR) is used as the research methodology. Results from the first cycle showed that 86.95% of students scored above 75, which increased to 95.65% in the second cycle. This indicates that the "Group Investigation" learning model effectively improves student engagement and learning outcomes.
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2024 |
The Influence Of Capital Structure And Profitability On Company Value At PT Astra Agro Lestari Tbk
(Karolina, Arif Hidayat)
DOI : 10.62504/zygm6a60
- Volume: 2,
Issue: 9,
Sitasi : 0 12-Sep-2024
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| Last.31-Jul-2025
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This study investigates how capital structure and profitability influence the value of PT Astra Agro Lestari Tbk. It employs a quantitative approach using numerical data, specifically analyzing the company's financial reports from 2012 to 2021. The findings indicate that capital structure significantly affects the company's value, with a T-test result showing a calculated value of 5.686, which exceeds the t-table value of 1.89458, and a significance level of 0.031 (less than 0.05). Profitability also has a significant impact, with a calculated value of 5.686 surpassing the t-table value of 1.89458 and a significance level of 0.001 (less than 0.05). This suggests that both capital structure and profitability individually affect the company's value. Additionally, when considered together, capital structure and profitability have a combined significant impact on firm value, with a significance level of 0.002 (less than 0.05) and a calculated F-value of 17.413, which is greater than the F-table value of 4.74. This confirms that both factors together significantly influence the company's value
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2024 |
The Influence Of Capital Structure And Profitability On Company Value At PT Astra Agro Lestari Tbk
(Karolina Karolina, Arif Hidayat)
DOI : 10.62504/jimr882
- Volume: 2,
Issue: 9,
Sitasi : 0 12-Sep-2024
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| Last.31-Jul-2025
Abstrak:
This study investigates how capital structure and profitability influence the value of PT Astra Agro Lestari Tbk. It employs a quantitative approach using numerical data, specifically analyzing the company's financial reports from 2012 to 2021. The findings indicate that capital structure significantly affects the company's value, with a T-test result showing a calculated value of 5.686, which exceeds the t-table value of 1.89458, and a significance level of 0.031 (less than 0.05). Profitability also has a significant impact, with a calculated value of 5.686 surpassing the t-table value of 1.89458 and a significance level of 0.001 (less than 0.05). This suggests that both capital structure and profitability individually affect the company's value. Additionally, when considered together, capital structure and profitability have a combined significant impact on firm value, with a significance level of 0.002 (less than 0.05) and a calculated F-value of 17.413, which is greater than the F-table value of 4.74. This confirms that both factors together significantly influence the company's value
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2024 |
Building Muslim Youth with Noble Character and Morals Through the PETANU (Pembekalan Tunas Aswaja) Program at MTs Unggulan Nurul Qur'an Boyolali
(Khassan Masyath, Muhammad Saiful Hidayat, Siti Asdiqoh)
DOI : 10.61132/wjilt.v1i3.61
- Volume: 1,
Issue: 3,
Sitasi : 0 10-Sep-2024
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| Last.06-Aug-2025
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The PETANU (Pembekalan Tunas Aswaja) activity aims to equip young Muslim generations with relevant knowledge and skills, enabling them to grow into individuals with strong character and noble morals. This activity was conducted due to the lack of comprehensive understanding among the younger generation regarding Aswaja teachings, as well as the limited opportunities for them to practice these values in their daily lives. The methods employed in this activity include training sessions, group discussions, and practical applications. This research adopts a qualitative descriptive approach. The study is based on existing books, journals, and articles. The researcher merely collected and analyzed data from these sources without conducting additional experiments. The objective is to delve deeper into the research topic. The training materials covered the history of Aswaja, creed, worship, ethics, and the role of youth in da'wah. The results of this community service activity include an increased understanding of Aswaja values among participants, a growing awareness of the importance of noble character, and the formation of a social network among participants. Additionally, participants demonstrated a high level of enthusiasm for applying the knowledge gained in their daily lives and surrounding environment.
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2024 |
Pemanfaatan Pelatihan Pembuatan Sabun Cuci Piring di Desa Pidodowetan Sebagai Upaya Pemberdayaan Masyarakat dan Kemandirian Ekonomi
(Nada Saniyah, Ellyzena Wulandari, Serli Sanggang Sarasta, Muhammad Hanafi, Mudzakir Nur Hidayatussani, Nur Luthfi Hanif Al-Baihaqi, Ahmad Shohibul Wafa, Fenny Bintarawati)
DOI : 10.62951/dinsos.v1i4.608
- Volume: 1,
Issue: 4,
Sitasi : 0 09-Sep-2024
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| Last.06-Aug-2025
Abstrak:
Dish soap is a basic necessity whose demand continues to increase. Dish soap making training has proven to be an effective effort in empowering communities, especially women, and encouraging economic independence. This activity not only transfers new knowledge and skills, but also opens up sustainable business opportunities. By utilizing local ingredients, the community can produce quality dish soap at a more affordable cost. By producing their own, the community not only saves expenses, but also has full control over the quality of the products produced. In addition, this dish soap making training can also strengthen solidarity and increase the added value of local products.
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2024 |