Peran Public relations dalam Membangun Ekuitas Merek Mobil Listrik Wuling Air EV di Indonesia
(Ceicilia Ceicilia, Dewi Sri, Mohamad Zein Saleh)
DOI : 10.59581/jkts-widyakarya.v2i3.3502
- Volume: 2,
Issue: 3,
Sitasi : 0 12-Jun-2024
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| Last.02-Aug-2025
Abstrak:
This research employs a quantitative research methods to analyze the important role of Public relations (PR) in building brand equity and the existence of Wuling Air EV electric car products in Indonesia. In an era that increasingly emphasizes environmental issues, the automotive industry is turning to environmentally friendly vehicles such as electric cars. Wuling, as a newcomer in this market, faces challenges in building consumer trust and competing with established brands. Through effective PR strategies, such as media relations, digital campaigns, and active participation in social media, Wuling strives to increase brand awareness, positive image, and customer loyalty. With a focus on educating consumers about the benefits of electric vehicles, Wuling Air EV is expected to maintain and strengthen its position in the competitive automotive market.
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2024 |
Peran Orang Tua Dalam Mengatasi Kecanduan Gadget Pada Anak Usia Dini
(Dias Amalia Haryanto, Moh. Amin Tohari)
DOI : 10.62383/risoma.v2i4.168
- Volume: 2,
Issue: 4,
Sitasi : 0 12-Jun-2024
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| Last.02-Aug-2025
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Gadgets are one of the electronic items that have become special devices that must be owned by every social creature, because with gadgets, all problems or affairs can be solved more easily and quickly. Addiction is an activity or substance that is done repeatedly and can cause negative effects. This study aims to determine the role of parents in overcoming gadget addiction in early childhood. The theory used in this study is the theory of Kwon, 2013. This study uses a qualitative approach with a descriptive method. Data collection techniques use interviews, observations, and documentation. Analyze data by means of data reduction, data presentation, and summary. The results of this study show the role of parents in overcoming children addicted to gadgets in early childhood.
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2024 |
Pendampingan UMKM: Meningkatkan Daya Saing Dan Inovasi di Era Digital Pada UMKM Bintang Emas di Desa Kasengan, Kecamatan Manding, Kabupaten Sumenep
(Moh. Kurdi, Dina Arifatun Nisa, Unsilatur Rahmah, Dewi Intan Andini, Riana Suci Ardianty, Muhammad Amir, Mohammad Ahsani Taqwim, Ary Wahyudi)
DOI : 10.62951/dinsos.v1i2.197
- Volume: 1,
Issue: 2,
Sitasi : 0 10-Jun-2024
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| Last.27-Jul-2025
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The SME assistance program entitled "SME Assistance: Enhancing Competitiveness and Innovation in the Digital Era for Bintang Emas SMEs in Kasengan Village, Manding Subdistrict, Sumenep Regency" was implemented from March 1, 2024, to May 31, 2024. This program aims to enhance digital capacity, product innovation, and modern marketing strategies for Bintang Emas SMEs. Through digital marketing training, product innovation workshops, and technical assistance, participants learn to utilize digital technology and e-commerce platforms to enhance the visibility and sales of their products, including the flagship product of cassava chips. The results showed a 25% increase in sales in the first three months, an improvement in product variety and quality, as well as an enhancement in business and financial management skills. This program also successfully fostered a spirit of mutual cooperation and collaboration in the local community and strengthened the relationship between SMEs and the surrounding community. With these achievements, it is hoped that Bintang Emas SMEs will continue to innovate and adapt to market changes, providing sustainable benefits to the local economy and the welfare of the local community.
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2024 |
Analisis Rasio Liquiditas Terhadap Kinerja Keuangan PT Unilever
(Anastasya Erika Yunita, Chesya Anasha, Mohammad Abdullah Al Fikri, Dea sakinah, Elfira Andi Darwis, Jhon Winterpret)
DOI : 10.62504/jimr565
- Volume: 2,
Issue: 6,
Sitasi : 0 07-Jun-2024
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| Last.31-Jul-2025
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Studi ini mengkaji kinerja keuangan PT Unilever Indonesia Tbk dengan tujuan untuk mengetahui tren pada PT Unilever Indonesia Tbk. Metode yang digunakan adalah kuantitatif dengan mengumpulkan dan memeriksa data numerik terkait dengan rasio likuiditas pada tahun 2021 dan 2022 dengan fokus pada likuiditas perusahaan. Analisis dilakukan melalui rasio likuiditas, yaitu rasio lancar dan rasio cepat. Hasilnya menunjukkan adanya tren penurunan likuiditas dari tahun 2021 ke tahun 2022. Rasio lancar turun dari 61,407% menjadi 60,823%, sementara rasio cepat turun dari 41,689% menjadi 39,724%. Penurunan ini mengindikasikan potensi beban yang lebih berat dalam membayar kewajiban jangka pendek. Evaluasi kinerja keuangan menjadi penting untuk memahami tantangan yang dihadapi perusahaan dan mengambil langkah-langkah yang tepat untuk meningkatkan kondisi keuangan.Bagian Atas FormulirTujuan dari menganalisis rasio likuiditas terhadap kinerja keuangan PT Unilever pada tahun 2021- 2022 yaitu mengidentifikasi tren likuiditas, menilai kesehatan keuangan, mengidentifikasi potensi keuangan, merumuskan langkah langkah perbaikan, dan mendukung pengambilan keputusan.
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2024 |
Redefining Religious Tourism: Navigating The Paradigm Shift Between Sacral and Secular Dimensions
(Hendra Syaiful, Moh. Nur A. Nasution)
DOI : 10.62951/icgtsave.v1i1.8
- Volume: 1,
Issue: 1,
Sitasi : 0 05-Jun-2024
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| Last.06-Aug-2025
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This study examines the transformation of religious tourism, exploring the nuanced paradigm shift from exclusively sacral experiences to those encompassing both sacral and secular elements. Over recent decades, this shift has been catalyzed by socio-cultural changes and the commercialization of the tourism industry. We analyze the impact of globalization, secular consumer preferences, and technological advancements on religious destinations, which have increasingly merged traditional spiritual objectives with secular, recreational activities. The research underscores the complex interplay between maintaining religious sanctity and accommodating modern tourist expectations. This study proposes a redefined approach to managing religious tourism sites that balances spiritual depth with commercial appeal, ensuring sustainable and culturally sensitive development. Our findings offer significant implications for stakeholders in cultural and religious tourism, suggesting strategies for embracing these changes while preserving the spiritual heritage of religious sites.
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2024 |
Layanan Bimbingan Pranikah untuk Meningkatkan Kesiapan Calon Pengantin
(Nurul Aini, Nur Hotimah, Moh. Jalaluddin, Eva Rosita, Azis Muzayin)
DOI : 10.54150/syiar.v4i1.328
- Volume: 4,
Issue: 1,
Sitasi : 0 05-Jun-2024
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| Last.31-Jul-2025
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One of the contributing factors to divorce is the lack of mental preparedness in dealing with the complexity of marital issues that were not previously discussed by prospective spouses, coupled with inadequate preparation for marriage. This study aims to evaluate the effectiveness of premarital counseling and assess the readiness of prospective spouses after participating in such counseling. The research employs a qualitative descriptive method, focusing on text-based data analysis. Conducted at the Office of Religious Affairs (KUA) in Batumarmar with prospective spouses as subjects, data collection techniques include observation, interviews, and documentation, validated through triangulation. Findings indicate that premarital counseling at KUA Batumarmar is crucial in preparing prospective spouses for marital life. They demonstrate mature mental readiness for marriage, a strong understanding of religious values, mutual support commitment, and social and financial preparedness for a sustainable and happy family life.
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2024 |
Analisis Rasio Likuiditas, Solvabilitas, Profitabilitas, Dan Aktivitas Untuk Mengukur Kinerja Keuangan Perusahaan Seabank
(Muhammad Rifki Alfarizi, Mohamad Adila, Alfian Haikal, Dwiyanna Sugandi, Restu Kartika Amelia)
DOI : 10.62504/jimr550
- Volume: 2,
Issue: 6,
Sitasi : 0 05-Jun-2024
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| Last.31-Jul-2025
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Analisis rasio keuangan merupakan alat penting untuk mengukur kinerja keuangan perusahaan. Dalam penelitian ini, analisis rasio likuiditas, solvabilitas, profitabilitas, dan aktivitas digunakan untuk mengevaluasi kinerja keuangan PT Bank Seabank Indonesia Tbk selama periode . Hal ini menunjukkan bahwa Seabank mampu mengelola arus kasnya dengan baik dan memenuhi kewajibannya kepada kreditor tepat waktu. Dari segi solvabilitas, Seabank menunjukkan kemampuan yang memadai untuk memenuhi kewajiban jangka panjangnya. Rasio solvabilitas Seabank umumnya berada dalam kisaran yang wajar dan menunjukkan bahwa perusahaan memiliki cukup modal untuk menutupi kewajibannya. Analisis aktivitas menunjukkan bahwa Seabank menggunakan asetnya secara efisien untuk menghasilkan pendapatan. Rasio aktivitas Seabank umumnya berada di atas standar industri dan menunjukkan bahwa perusahaan mampu mengelola asetnya dengan baik untuk menghasilkan laba. Secara keseluruhan, analisis rasio keuangan menunjukkan bahwa Seabank memiliki kinerja keuangan yang baik dan sehat.
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2024 |
Modifikasi Alokasi Waktu Untuk Anak Berkebutuhan Khusus (ABK) Dalam Kurikulum Merdeka Di SMPN 40 Jakarta
(Mohamad Firdaus Nasori, Desy Safitri, Sujarwo Sujarwo)
DOI : 10.62383/sosial.v2i2.142
- Volume: 2,
Issue: 2,
Sitasi : 0 05-Jun-2024
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Learning organisation strategies or Learning Strategies refer to the ways used by educators or instructors to organise and structure the learning process to be effective and efficient. Where there are 3 indicators, namely modification of time allocation, modification of content or material and modification of the teaching-learning process. Sekolah Menengah Pertama Negeri 40 Jakarta opens a pathway for students with special needs or often called people with disabilities. This study aims to describe the modification of time allocation for children with special needs (ABK) in the Merdeka Curriculum of SMPN 40 Jakarta. The type of research used in this study is a descriptive method with a quantitative approach. Social Studies Learning Strategy for children with special needs is included in the good categorisation with a percentage of data accumulation results of 68%. This means that the modification of time allocation for children with disabilities at SMPN 40 Jakarta has been done well.
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2024 |
Dampak Pembelajaran Daring terhadap Motivasi Belajar Mahasiswa Teknologi Pendidikan Angkatan 2023
(Abril Munadhil Alkhoir, Ilham Nawawi, Mohammad Meidy Abrar Nurjasir, Zaid Faturrahman Syafari)
DOI : 10.62383/realisasi.v1i3.145
- Volume: 1,
Issue: 3,
Sitasi : 0 05-Jun-2024
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| Last.24-Jul-2025
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Technological developments bring about change. One of the changes occurring in the education sector is online learning. Online learning allows learning activities between teachers and students to take place without meeting face to face in class and can take place at any time as long as there are devices such as smartphones, laptops and computers that are connected to the internet. Implementing online learning will certainly have a different influence from direct classroom learning. Therefore, this research was conducted with the aim of exploring the impact of online learning on the learning motivation of educational technology students class of 2023. This research was conducted using quantitative methods, by distributing questionnaires to educational technology students class of 2023, then the data was processed using Microsoft Excel. The aim of this research is to determine the impact of online learning on learning motivation. In this research, it was found that the number of learning motivations in online use was decreasing and the understanding of learning material was low when implementing online learning. Online learning has a big influence on the learning motivation of educational technology students class of 2023.
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2024 |
KETERSEDIAAN RUANG TERBUKA HIJAU DI KELURAHAN KAYUBULAN, KECAMATAN LIMBOTO
(Arthur Gani Koto, Sandra Hulalata, Sunarty Suly Eraku, Srihandayani Suprapto, Sartika Moha)
DOI : 10.26623/ijsp.v5i1.8532
- Volume: 5,
Issue: 1,
Sitasi : 0 04-Jun-2024
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| Last.09-Jul-2025
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<em><span lang="EN-US">Penelitian ini bertujuan untuk mengkaji ketersediaan RTH di Kelurahan Kayubulan, Kecamatan Limboto, Kabupaten Gorontalo. Data yang digunakan yaitu citra google earth, data spasial administrasi Kecamatan Limboto dan Kelurahan Kayubulan, data lokasi RTH Publik dari Dinas PU Kabupaten Gorontalo, data BPS Kecamatan Limboto Dalam Angka dan observasi lapangan. Lokasi RTH yang diperoleh dari Dinas PU dicatat koordinatnya kemudian dilakukan delineasi manual dari citra google earth. Observasi lapangan dilakukan untuk melihat dan mengecek kondisi sebenarnya. Observasi lapangan berupa pengambilan dokumentasi tiap lokasi RTH. RTH Publik yang terdapat di Kelurahan Kayubulan ada 4 yaitu Taman Kota (1 ha), Taman Bermain (1 ha), Kawasan Perkantoran (1 ha), dan GOR David-Toni (4,74 ha). Hasil penelitian menunjukkan bahwa Citra Google Earth dapat digunakan sebagai salah satu sumber data untuk mengetahui berbagai fitur permukaan bumi karena secara visual kenampakannya cukup jelas. Ketersediaan RTH Publik belum memenuhi ketentuan dalam Undang-Undang No. 26 Tahun 2007 tentang Penataan Ruang dan Permen ATRKBPN 14 Tahun 2022 yaitu sebesar 20% dari luas wilayah.</span></em>
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2024 |