Pengaruh Peran Budaya Masyarakat Lokal Terhadap Pemasaran Global
(Nisifa Prila Anisa, Nona Ratu Syifa Putri, Mohamad Zein Saleh)
DOI : 10.58192/ebismen.v2i4.1419
- Volume: 2,
Issue: 4,
Sitasi : 0 04-Oct-2023
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| Last.07-Jul-2025
Abstrak:
Companies must recognise the culture of the country where the business is targeted. This is because culture is the main element that is very important and has been attached to the community as the intended consumer, so that it can influence his decision to buy a product or use a service that is not in accordance with his culture. This study aims to find out how the role of local community culture in global marketing. The research method used in this study is literature-based research, which is conducting a literature study by collecting data and previous research from various scientific journals, books and current news issues. This research shows that the culture of local people influences purchasing decisions and consumer behavior in the global market, so marketers need to set global marketing strategies.
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2023 |
MSMEs in Surabaya: A Digitalization Literacy For Business
(Ida Aju Brahma Ratih, Mulyanto Nugroho, Slamet Riyadi, Mohammad Sihab Ridwan)
DOI : 10.55606/jpmi.v2i3.2628
- Volume: 2,
Issue: 3,
Sitasi : 0 01-Oct-2023
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| Last.19-Aug-2025
Abstrak:
The ability of MSMEs to implement digital concepts in their business is becoming increasingly crucial, since changes in buying and selling transaction techniques, lifestyle changes, and developments over time all contribute to the digitalization of MSMEs. Although the majority of MSMEs in Gayungan District, Surabaya City, still employ traditional business practices, the sub-district has a lot of potential for MSMEs and has a number of frequent clients. In this exercise, information is shared through conversation, Q&A sessions, and hands-on practice with digital business software. Digital marketing through the use of marketplaces and online services through applications or websites is the method of business digitalization that is employed. Participants in this activity will be able to employ digital applications, like online marketplaces and services, in their business operations and comprehend their advantages.
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2023 |
Prevention of Radicalism and Terrorism in Higher Education: Regulation and Implementation
(Moh Saman, Muhammad Hilmi Naufal Aflah, Diyah Anggun Febriyanti, Bayyinatun Afifah, Ali Masyhar, Ridwan Arifin)
DOI : 10.15294/ijals.v5i2.29929
- Volume: 5,
Issue: 2,
Sitasi : 0 30-Sep-2023
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| Last.10-Jul-2025
Abstrak:
The emergence of various cases of radicalism in universities is the responsibility of all parties. Various cases that occur in universities show that campuses in Indonesia are very vulnerable to being compiled by radical ideas and terrorism movements, even considered to have no clear curriculum direction in preventing radicalism and terrorism. This study aims to analyze three important things in the issue of radicalism and terrorism in universities, especially at Semarang State University, namely, first how radicalism prevention policies in universities (study at UNNES); second, how to implement policies to prevent radicalism and terrorism at UNNES; and third, how UNNES campus efforts to overcome students or lecturers exposed to radicalism and terrorism. The method used in this study is a mixed method that combines normative juridical research with empirical data in the field. The projected results of this study are in the form of real data regarding the implementation of religious freedom regulations on the UNNES campus. The output of this research is in the form of articles published in accredited national journals.
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2023 |
Edukasi Media Interaktif untuk Meningkatkan Pengetahuan Siswa Bijak Bermedia Sosial di Desa Bonde Utara Kecamatan Pamboang Kabupaten Majene
(Nurlita Pertiwi, Moh. Ahsan S. Mandra, Muhammad Ridwan Arif)
DOI : 10.62411/ja.v6i3.1546
- Volume: 6,
Issue: 3,
Sitasi : 0 30-Sep-2023
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| Last.29-Jan-2026
Abstrak:
Mitra Program Kemitraan Masyarakat (PKM) ini adalah siswa SMP di Kabupaten Majene, Desa Bonde Utara. Metode yang digunakan pada pelatihan ini ada dua yakni kegiatan edukasi dengan metode ceramah tentang cara bijak bermedia sosial. Tahap kedua adalah pelatihan pembuatan video interaktif dan mensyaratkan siswa membuat satu video yang menggunakan foto dan video aktivitas pribadinya. Fokus materi yang diberikan adalah pembuatan video edukasi dengan menggunakan aplikasi capcut. Sebanyak 25 siswa yang terlibat dalam kegiatan ini. Hasil yang dicapai adalah peningkatan pengetahuan dan keterampilan peserta dalam membuat video tentang potensi yang ada di sekitarnya.
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2023 |
Sosialisasi Pengetahuan Keselamatan dan Kesehatan Kerja (K3) Pada Pekerja Di PT. Sumartaco Langgeng Abadi Gudang Cikarang
(Masri Pradipto, Tri Novita Sari, Sri Hartini, Fatoni Fatoni, Mohammad Riski Borman)
DOI : 10.62411/ja.v6i3.1569
- Volume: 6,
Issue: 3,
Sitasi : 0 30-Sep-2023
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| Last.29-Jan-2026
Abstrak:
Revolusi industri 4.0 membawa perubahan besar pada semua sektor industri. Pembangunan pada berbagai sektor industri juga harus diiringi dengan peningkatan Sumber Daya Manusia (SDM). Salah satu cara peningkatan SDM adalah dengan peningkatan Keselamatan dan Kesehatan Kerja (K3). Upaya pelaksanaan K3 dapat dilakukan dengan penggunaan Alat Pelindung Diri (APD). Tujuannya untuk mencegah kecelakaan kerja dan Penyakit Akibat Kerja (PAK) yang biasanya terjadi pada pekerjaan Manual Material Handling (MMH). Pekerjaan mengangkat dan memindahkan garam di PT Sumatraco Langgeng Abadi Gudang Cikarang termasuk MMH, yang mana pekerjaan tersebut dilakukan tanpa menggunakan APD. Berdasarkan hasil kuesioner pre test hanya 30% pekerja yang mengetahui dan memahami tentang pentingnya K3, sehingga perlu adanya kegiatan sosialisasi tentang pentingnya K3. Sosialisasi dilakukan dengan metode Focus Grup Discussion (FGD). Hasil kuesioner post test keseluruhan pekerja mengetahui dan memahami pentingnya K3 setelah sosialisasi, sehingga mereka menerapkan APD saat bekerja sehari-hari dan terbukti mereka bisa bekerja dengan tenang, karena merasa aman, nyaman dan meningkatkan produktivitas.
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2023 |
Peran Kinerja Pegawai Penyedia Jasa Lainnya Perorangan Terhadap Kepuasan Warga Pada Ruang Publik Terpadu Ramah Anak Kecamatan Kebon Jeruk Jakarta Barat
(Abdul Kohar, Ahmad Fadli, Moh.Tahang, Mutiarani Mutiarani)
DOI : 10.61132/anggaran.v1i3.388
- Volume: 1,
Issue: 3,
Sitasi : 0 30-Sep-2023
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| Last.07-Aug-2025
Abstrak:
The purpose of this study was to determine employee performance in Child-Friendly Integrated Public Spaces, Kebon Jeruk District, West Jakarta, residents' satisfaction in Child-Friendly Integrated Public Spaces, Kebon Jeruk District, West Jakarta. and the role of Employee Performance on Citizen Satisfaction in Child- Friendly Integrated Public Spaces, Kebon Jeruk District, West Jakarta.This research method is a qualitative description through interviews with informants as key informants who explain or describe the effect of employee performance on citizen satisfaction in Child-Friendly Integrated Public Spaces, Kebon Jeruk District, West Jakarta. And through Focus Group Discussion (FGD) which is a group interview that emphasizes interaction on the topics discussed. This study also describes testing the validity of the data, the validity of the data or the credibility of the data, namely in observation, perseverance, discussion and study as well as analysis of the satisfaction of these residents.The results of the study showed that there was a value gap in the views of officials who were interviewed and discussed with community groups who were also interviewed by researchers. So the need for a researcher's perspective and confirms that performance is a substantial factor in creating maximum work. Thus the role of performance on citizen satisfaction in the Child-Friendly Integrated Public Space, Kebon Jeruk District, West Jakarta, is very important. Not only encouraging the creation of new values in understanding citizen satisfaction.
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2023 |
Implementasi Konsep Smart Goal Setting Pada Bisnis M-Prod Demi Meningkatkan Business Value
(Mohamad Hadi Prasetyo)
DOI : 10.58192/sejahtera.v2i4.1326
- Volume: 2,
Issue: 4,
Sitasi : 0 09-Sep-2023
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| Last.07-Jul-2025
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Increasing business value for MSMEs is no less important. This community service is carried out with the aim of increasing the business value of M-Prod SMEs which is engaged in convection services. The SMART Goal Setting concept is implemented to make M-Prod have added value and can improve its business performance in the future. This community service program takes the form of a tiered workshop with assistance to the MSMEs concerned so that they focus on profit, not just turnover. This community service is one of the efforts to increase the competitiveness of M-Prod SMEs in order to gain a competitive advantage. The problem faced by business actors is that the specific goals of a business are not measurable. Finally partners do not understand how goals are set and how to analyze a measurable goal. This is very influential in terms of business development, this will have an impact on profits.
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2023 |
Penyelesaian Numerik Model Pemangsa-Mangsa dengan Metode Jaringan Fungsi Radial Basis Menggunakan Trigonometric Shape Parameter
(Muhammad Thahiruddin, Mohammad Jamhuri)
DOI : 10.61132/arjuna.v1i4.135
- Volume: 1,
Issue: 4,
Sitasi : 0 01-Sep-2023
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| Last.07-Aug-2025
Abstrak:
One mathematical model in the form of a system of nonlinear ordinary differential equations is the predator-prey model. The predator-prey model explains population changes of one prey population and one predator population due to changes in time. The radial basis function network method is used to find a numerical solution to the predator-prey model. The radial basis function network method can directly approximate the function and derivative of the prey-prey model using a basis function. The basis function used is a multiquadric basis function. Numerical solutions using the radial basis function network method obtained from this research show high accuracy and low error. The absolute error obtained from the two simulations with ?t = 0.01 each is 0.0066 in the first simulation and 0.022 in the second simulation. The errors obtained are relatively small because each only represents 0.66% of the initial value of the first type and 0.5% of the initial value of the second type. This shows that the radial basis function network method is efficient in calculating the predator-prey model solution.
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2023 |
Pengaruh Semangat Kerja Dan Disiplin Kerja Terhadap Kinerja Guru Di Smp Pawyatan Daha 1
(Mohammad Iqbal Abidin, Diana Ambarwati, Zaenul Muttaqien)
DOI : 10.55606/jupsim.v2i3.2036
- Volume: 2,
Issue: 3,
Sitasi : 0 30-Aug-2023
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| Last.19-Aug-2025
Abstrak:
This research aims to determine how significant the effect of morale and work discipline on teacher performance. This type of research uses a quantitative approach. The research sample was Pawyatan Daha 1 Middle School teachers with a total of 34 respondents. This study uses a saturated sample technique. The data collection technique uses a questionnaire that has been tested for validity and reliability first. This research data analysis technique uses multiple linear regression.
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2023 |
Factors Influencing Customer Satisfaction And Customer Loyalty Toward Social Commerce In Jabodetabek ( Focus On Tiktok Shop )
(Ali Afief Kurniadi, Usep Suhud, Mohamad Rizan)
DOI : 10.55606/bijmt.v3i3.2033
- Volume: 3,
Issue: 3,
Sitasi : 0 30-Aug-2023
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| Last.19-Aug-2025
Abstrak:
In this context, it is important for companies operating in the field of social e-commerce to understand the factors affecting customer satisfaction and e-loyalty, among others sales promotion, perceived security, e-service quality and trust. Through this research, is expected to provide valuable insights for social e - commerce companies in developing effective customer marketing and management strategies to increase customer satisfaction and e - loyalty, especially in this study directed at the phenomenon of TikTok Shop which is a trend among the public especially during the COVID-19 pandemic a few years back. The results are expected to provide valuable input for TikTok and other social-commerce platforms in improving customer satisfaction and customer loyalty. Keywords: sales promotion, perceived security, e-service quality, trust, customer satisfaction.
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2023 |