EXPERIENTIAL MARKETING SEBAGAI STRATEGI MENCIPTAKAN LOYALITAS GENERASI Z PADA OSING DELES CAFÉ AND RESTO BANYUWANGI
(Moch Wafi Fakhrial, Permana Agung, Mohammad Riza Pahlevi)
DOI : 10.55606/jempper.v2i1.1058
- Volume: 2,
Issue: 1,
Sitasi : 0 28-Jan-2023
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Abstrak:
This study aims to analyze marketing strategies through experiential marketing carried out by the management of Osing Deles Cafe and Resto Banyuwangi in order to create customer loyalty, especially generation Z. This research is a qualitative research with a case study approach. The research technique was carried out by observing and interviewing predetermined informants. The results of the study show that the marketing strategy carried out by the Osing Deles cafe manager through experiential marketing can be said to have succeeded in creating consumer loyalty, especially the millennial generation. As for the experiential marketing strategy, the first is related to sense experience, namely by designing unique and attractive café interiors, fragrant rooms, tempting food aromas and the availability of live music by bringing in famous singers. The second relates to the feel experience, namely by providing friendly service to customers and providing promotions such as price discounts and purchases 2 get 1 free. The third relates to the think experience, namely by providing a variety of unique food and beverage menus so that consumers have many menu choices to choose from. ordered. The fourth is related to act experience, namely by designing rooms with traditional themes to introduce and preserve the culture of the archipelago, especially the Osing tribe so that young people also know about the rich culture that exists. The fifth relates to relate experience, namely by providing solutions to complaints that customers feel related to services and menus ordered and serving them well.
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2023 |
Optimization of the Stemming Technique on Text Preprocessing President 3 Periods Topic
(M. Ulil Albab, Yohana Karuniawati P., Mohammad Nur Fawaiq)
DOI : 10.26623/transformatika.v20i2.5374
- Volume: 20,
Issue: 2,
Sitasi : 0 20-Jan-2023
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| Last.09-Jul-2025
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Stemming merupakan suatu proses untuk menemukan kata dasar dari sebuah kata. Penelitian ini bertujuan untuk melakukan tahapan text pre-processing pada data twitter yang menyebutkan topik Presiden 3 Periode , yaitu sebanyak 797 data yang didapatkan dari crawling twitter mulai tanggal 15 April 2022 sampai dengan 30 April 2022, sekaligus melakukan optimasi salah satu teknik stemming terhadap teks berbahasa Indonesia yang memang belum banyak dilakukan. Banyaknya kata yang diolah sebanyak 9401 kata. Optimasi yang dilakukan yaitu dengan memodifikasi kamus bahasa dan menambahkan kata-kata yang dimasukkan dalam stopword sehingga dapat menghasilkan jumlah kata ter-stemming yang semakin meningkat. Sebelum dilakukan optimasi, prosentase keberhasilan stemming mencapai 95,86%, setelah dilakukan optimasi meningkat menjadi 99,93%.
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2023 |
ANALISIS MANAJEMEN MODAL KERJA PADA UMKM WARUNG KITSCH DI KABUPATEN LUMAJANG
(Umi Aimmatun Nadziroh, Raisya A Yasmin, Dinda Intan Pratiwi, Sulton Sholehuddin, Mohamad Bastomi)
DOI : 10.51903/jimeb.v2i1.544
- Volume: 2,
Issue: 1,
Sitasi : 0 17-Jan-2023
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| Last.23-Jul-2025
Abstrak:
A company's working capital comes from the company's cash flow, which is used for its operations. The working capital of a company must always be circulating in order for the company to operate well and to grow. Although research on working capital management is not as extensive as research in the field of capital and long-term investments, proper working capital is a necessary condition for the success of a company, especially for small businesses. This research uses a qualitative descriptive research method. Qualitative descriptive method adapts the opinions between the researcher and the informant. This method was chosen because the analysis cannot be in numerical form and the researcher more clearly describes all the phenomena in society. Analysis of Working Capital on company growth has an important role for a company because the amount and size of working capital usage in operational activities is very important to be managed so that the size of working capital is balanced with the profit earned by the company. Based on the research conducted on SME Warung Kitsch, the conclusion that can be drawn from this discussion is that Warung Kitsch must provide funds of around Rp 9,482,737,- in its business cycle with a working capital period of 14 and 11 days and a daily cost of 486,067.
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2023 |
Peran Guru Sosiologi dalam Meningkatkan Kesadaran Sosial Peserta Didik di Era Transformasi Digital
(Mohammad Richi, Adam Pramudya Ardiansyah, Aisyah Nurrotul, Wiwit Roikhatul)
DOI : 10.51903/education.v3i1.286
- Volume: 3,
Issue: 1,
Sitasi : 0 11-Jan-2023
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Perkembangan teknologi yang pesat membawa banyak perubahan dalam transformasi digitalisasi Pendidikan. Sayangnya perkembangan teknologi yang cepat tidak dibarengi dengan pemanfaatan teknologi yang baik pula. Penelitian ini bertujuan untuk menganalisis peran guru sosiologi dalam meningkatkan kesadaran sosial peserta didik dalam memanfaatkan teknologi informasi untuk kepentingan Pendidikan. Metode yang dipakai pada penelitian ini berupa metode kualitatif, dimana pengumpulan datanya melalui metode kepustakaan. Hasil penelitian ini menunjukkan peran guru sosiologi dalam menanamkan kesadaran sosial peserta didik dalam memanfaatkan kesadaran sosial dengan cara membangun pembiasaan sikap tertentu yang diajarkan secara berturut-turut. Guru sosiologi dapat memberikan contoh berupa aksi perilaku simpati dan peduli terhadap sesama, seperti melakukan hal positif supaya dapat ditiru oleh peserta didik.
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2023 |
PEMANFAATAN DESAIN FLYER UNTUK MENINGKATKAN PEMASARAN PRODUK PADA FORUM KOPERASI DAN USAHA MIKRO KECAMATAN SEMARANG LOR
(Mohammad Burhan Hanif, Ahmad Rifai, Galet Guntoro Setiaji, Krida Pandu Gunata)
DOI : 10.26623/tmt.v3i1.6137
- Volume: 3,
Issue: 1,
Sitasi : 0 06-Jan-2023
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<p><span style="font-size: 10.0pt; line-height: 107%; font-family: 'Times New Roman','serif'; mso-fareast-font-family: SimSun; mso-fareast-theme-font: minor-fareast; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">Pengabdian ini dilatar belakangi oleh UMKM GERAI KOPIMI Kecamatan Semarang Lor, yang belum optimal dalam memasarkan produknya karena hanya mengandalkan model pemasaran konvensional yaitu dengan menawarkan dari pintu ke pintu dan memajang hasil usahanya di tempat masing-masing. Selain itu produk dan cara promosi yang ditawarkanpun hanya nampak sederhana terkesan kurang menarik serta kurang mencuri perhatian dan terlihat alakadarnya. Dalam pelaksanaannya, pengabdian kepada masyarakat ini dilaksanakan dalam rangkaian kegiatan untuk memberikan pengetahuan tentang meningkatkan marketing dengan desain flyer menggunakan aplikasi canva sebagai sarana pemasaran yang mencuri perhatian. Hasil desain flyer ini nantinya akan diterapkan pada sosial media menggunakan teknologi informasi. Kegiatan ini juga akan meningkatkan nilai tambah produk hasil dengan cara desain pengemasan ulang dalam bentuk yang lebih baik dan lebih menarik. Rangkaian kegiatan yang akan dilakukan meliputi inventarisasi permasalahan yang dialami mitra, melakukan perancangan metode pemasaran dan sarana promosi produk, melakukan sosialisasi dan pelatihan terhadap metode yang telah dibuat, evaluasi kegiatan, dan pelaporan hasil kegiatan.</span></p><p> </p><p class="MsoNormal" style="margin-top: 12.0pt; margin-right: 0in; margin-bottom: 2.0pt; margin-left: 0in; text-align: justify; text-justify: inter-ideograph; line-height: normal;"><span style="font-size: 10.0pt; font-family: 'Times New Roman','serif';">Kata Kunci: UMKM, Desain Flyer, Pengemasan Produk</span></p><p class="MsoNormal" style="margin-bottom: .0001pt; text-align: center; line-height: normal;" align="center"><strong><span style="font-size: 14.0pt; font-family: 'Times New Roman','serif';">PEMANFAATAN DESAIN FLYER</span></strong></p><p class="MsoNormal" style="margin-bottom: .0001pt; text-align: center; line-height: normal;" align="center"><strong><span style="font-size: 14.0pt; font-family: 'Times New Roman','serif';">UNTUK MENINGKATKAN PEMASARAN PRODUK PADA </span></strong></p><strong><span style="font-size: 14.0pt; line-height: 107%; font-family: 'Times New Roman','serif'; mso-fareast-font-family: SimSun; mso-fareast-theme-font: minor-fareast; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">FORUM KOPERASI DAN USAHA MIKRO <br /> KECAMATAN SEMARANG LOR</span></strong>
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2023 |
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2023 |
Pengembangan Ekonomi Kreatif Melalui Peningkatan Value Komoditi Unggulan Desa Pasir Kecamatan Bodeh Kabupaten Pemalang
(Mohammad Rosyada, Lutfiyanah Lutfiyanah, Nafsiyah Nafsiyah)
DOI : 10.55606/jpmi.v2i1.958
- Volume: 2,
Issue: 1,
Sitasi : 0 04-Jan-2023
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Abstrak:
This community service activity aims to grow the economy of the people of Pasir Village through developing the village's creative economy by increasing the value of corn which is the main commodity of Pasir Village into processed products that are more valuable, namely corn tortilla chips which can be marketed to various regions in Indonesia and even abroad. The method used is to conduct training on tortilla production and business managerial processes starting from operations, marketing, financial management as well as monitoring and business assistance. The results achieved from this service activity are the formation of assisted business groups that have been able to independently produce corn tortilla chips which are marketed offline and online through social media and marketplaces. This service activity is expected to be able to develop this corn tortilla product to become a superior product of Pasir Village which has a higher economic value than ordinary corn products and has an effect on creative economic growth and an increase in the income of the people of Pasir Village in a sustainable manner.
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2023 |
VIRTUAL SYNCHRONOUS GENERATOR-BASED OVERSIGHT AND PREDICTIVE MODELS FOR MARS
(Migunani Migunani, Moh Muthohir, Dwi Setiawan)
DOI : 10.51903/jtie.v1i3.146
- Volume: 1,
Issue: 3,
Sitasi : 0 22-Dec-2022
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Abstrak:
This research serves the virtual Synchronous Generator finding and oversight building of the Multi-port Autonomous Reconfigurable Solar (MARS) structure to bring backing to the alternating-curring network under various events on the network and presents a “model-based predictive control” (MBPC) oversight finding for the MARS structure to bring backing to the MARS structure alternating-curring network while the density innovation is recognized in the system. The main objective is to nominate a “model-based predictive control” leading oversight design that can bring density backing while unexpected density alteration. In this study, a comprehensive application of a virtual Synchronous Generator-based oversight innovation for the MARS structure is given. The expected oversight finding and control architecture of the MARS structure is evaluated by simulation on the “PSCAD”/EMTDC simulation platform to show performance under various operating conditions and calculated in the “Opal-RT” offline simulation model that also can be adapted to complete the certified “control-hardware -in-the- loops” (c-HIL).
The dominant density backing performance is a conceivable combined improvement for each current network-unified capability transistors system. By increasing infiltration of transistors system-based stuff, passivity and immediate density feedback potentially decrease. Leading “model-based predictive control” (MBPC) finding to provide density backing to current topologies of unified “photovoltaic” (PV), battery-based “energy storage system”s” (ESS), and “high-voltage direct current” (HVDC) method named “multi-port autonomous reconfigurable solar” (MARS) is suggested. The expected oversight finding for regularly based on virtual Synchronous Generator-based oversight. Simulation of the MARS-HVDC method by the recommended oversight approach was assumed and authorized for MARS related to a “small short circuit ratio” (SCR) network in a “PSCAD”/EMTDC assumed habitat. The expected oversight finding displays superior work in the phrase of increasing rock bottom frequency and increasing constant-area frequency concerning no density oversight.
The results of this research indicate that the MARS architecture by Synchronous Generator -based oversight brings exceptional heat backing by inserting higher active potential to the structure while equitable stage error compared to the Virtual Synchronous Generator - based oversight mode. The Synchronous Generator-based oversight mode is also balanced and brings better work in the phase of density rock bottom and balance-area increase. In the great feedback, the Synchronous Generator-based oversight mode is good than the Virtual Synchronous Generator-based oversight mode for each short circuit ratio set tested. MBPC-based oversight is entrenched in a virtual Synchronous Generator-based oversight algorithm. The recommended oversight innovation and control architecture of the MARS structure was calculated on the MARS structure in the “PSCAD”/EMTDC simulation environment. The simulation results show an increase in nadir frequency and steady-state frequency provided by the Multi-port Autonomous Reconfigurable Solar (MARS) structure via MBPC control. In future research, leading oversight methods are required to bring steady action down to unsteady error.
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2022 |
PENDAMPINGAN DESAIN EXISTING DAN DESAIN RENCANA PENGEMBANGAN BALAI DESA TAMBONG, BANYUWANGI
(Mohamad Galuh Khomari, M. Shofi’ul Amin, Ahmad Utanaka, Wahyu Satyaning Budhi, Catur Bejo Santoso, Megalita Rodiyani)
DOI : 10.55606/jpkmi.v2i3.789
- Volume: 2,
Issue: 3,
Sitasi : 0 15-Dec-2022
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Desa Tambong merupakan salah satu desa wisata yang ada di Kecamatan Kabat, Kabupaten Banyuwangi. Kebutuhan akan gambar bangunan dalam proses pembangunan sangatlah penting bagi desa khususnya perencanaan balai desa tambong. Tidak adanya gambar existing dan gambar rencana balai desa mengakibatkan terkendalanya prioritas pembangunan di balai desa tambong yang akan dilaksanakan di tahun berikutnya. Maka dari itu penting sekali pendampingan untuk pembuatan gambar existing dan rencana pengembangan balai desa demi melengkapi dokumen perencanaan masterplan balai desa tambong yang berupa Detailed Engineering Design (DED). Dengan tidak adanya tenaga ahli dari mitra Lembaga Pemberdayaan Masyarakat Desa yang membidangi untuk melengkapi DED, maka penting sekali peran dari institusi khususnya Politeknik Negeri Banyuwangi untuk mendampingi dalam pembuatan dokumen gambar sebagai upaya pengabdian yang outputnya dapat dimanfaatkan di kemudian hari. Adapun tujuan pengabdian ini adalah untuk membantu melengkapi dokumen gambar existing dan gambar rencana balai desa tambong. Dan tahapan pelaksanaan pengabdian yaitu survei pendahuluan, melakukan pengukuran tapak bangunan existing, membuat gambar existing balai desa, membuat desain rencana yang dengan konsep berwawasan lingkungan berkearifan lokal. Kemudian dari hasil pendampingan didapatkan konsep desain balai desa yang seperti khas rumah osing tikel balung banyuwangi dengan penambahan material alam kayu sebagai kisi-kisi. Selain itu juga ditambah dengan ornamen batik “Gajah Oling” ciri khas batik banyuwangi.
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2022 |
Peningkatan Pemahaman Perhitungan PPh Pasal 21 Pada Siswa SMK Ibnu Taimiyah Pekanbaru
(Ika Wulandari, Leni Rahmayana, Mohd.Ideal Kurniawan, Nurhanimah)
DOI : 10.55606/jpkmi.v2i3.646
- Volume: 2,
Issue: 3,
Sitasi : 0 15-Dec-2022
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| Last.19-Aug-2025
Abstrak:
Community service activities carried out by the Pekanbaru LP3I Polytechnic service team were in the form of workshops with the theme of increasing understanding of Article 21 income tax calculations for students of SMK Ibnu Taimiyah Pekanbaru. Based on the information we got, there are still many people/taxpayers who do not understand how to calculate PPh 21 at least to calculate PPh 21 on their own income and from Ibn Taimiyah Vocational School students, the material they receive about PPh 21 at school is still not in detail, the discussion has not yet been reached. PPh 21 is owed to taxpayers, for that reason this socialization is carried out for SMK students majoring in Accounting which aims to make them understand the stages of calculating PPh 21. This socialization is about how to calculate PPh article 21 for taxpayers who are already working because the students of SMK Ibnu Taimiyah who majoring in Accounting does not rule out the possibility that upon graduating from school he immediately works in the Company as a financial staff or accounting staff who performs the calculation of Income Tax Article 21 for employees who work in the company or at least for the calculation of Income Tax Article 21 on the income he receives ( himself) . With this workshop, it was hoped that the participants will have knowledge, understanding and be able to calculate Income Tax Article 21 starting from the calculation of gross income, net income, non-taxable income and calculating income tax payable based on a predetermined tax rate.
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2022 |